Apple has a new reality TV series called Planet of the Apps launching this year (no release date yet).
This show looks super cheesy and it seems like they’re trying way too hard to be cool having celebrity judges like Gwyneth Paltrow and Will.i.am (let us not forget the crappy smartwatch Will.i.am announced in 2014). It feels like they smashed Shark Tank together with The Voice and tweaked to make it more Silicon Valley-ish. And the name: Planet of the Apps? Oof.
As designer who has designed mobile apps, this show does not appeal to me at all. My opinion might be in the minority, but I’d much rather see designers and developers pitching and collaborating with venture capitalists and mentors on mobile app ideas without all the glitz and glamour.
Apple’s products are all about paring something down to it’s essence. Why couldn’t this philosophy be applied to their original content?
The whole thing feels very un-Apple.