Remember: If the App is Free, You’re the Product Being Sold

Relaxing Privacy Vow, WhatsApp Will Share Some Data With Facebook:

When Facebook bought the start-up WhatsApp in 2014, Jan Koum, one of WhatsApp’s founders, declared that the deal would not affect the digital privacy of his mobile messaging service’s millions of users.

“We don’t know your birthday. We don’t know your home address,” Mr. Koum wrote in a blog post at the time. “None of that data has ever been collected and stored by WhatsApp, and we really have no plans to change that.”

Two years later, in a move that is rankling some of the company’s more than one billion users, WhatsApp will soon begin to share some member information with Facebook.

I am absolutely shocked. Shocked.

I’m sure all the millions of users will immediately cease use of the app.

Fake Traffic

Fake traffic has become a commodity. There’s malware for generating it and brokers who sell it. Some companies pay for it intentionally, some accidentally, and some prefer not to ask where their traffic comes from. It’s given rise to an industry of countermeasures, which inspire counter-countermeasures. “It’s like a game of whack-a-mole,” says Fernando Arriola, vice president for media and integration at ConAgra Foods. Consumers, meanwhile, to the extent they pay attention to targeted ads at all, hate them: The top paid iPhone app on Apple’s App Store is an ad blocker.

Bloomberg: The Fake Traffic Schemes That Are Rotting the Internet


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