Tag Archives: ad targeting

Remember: If the App is Free, You’re the Product Being Sold

Relaxing Privacy Vow, WhatsApp Will Share Some Data With Facebook: When Facebook bought the start-up WhatsApp in 2014, Jan Koum, one of WhatsApp’s founders, declared that the deal would not affect the digital privacy of his mobile messaging service’s millions of users. “We don’t know your birthday. We don’t know your home address,” Mr. Koum […]

Fake Traffic

Fake traffic has become a commodity. There’s malware for generating it and brokers who sell it. Some companies pay for it intentionally, some accidentally, and some prefer not to ask where their traffic comes from. It’s given rise to an industry of countermeasures, which inspire counter-countermeasures. “It’s like a game of whack-a-mole,” says Fernando Arriola, […]