It’s not war

It’s nothing new, but I always find it amusing when the media creates ‘battles’ where there are none. Within the last week we’ve seen the launch of the Sony Playstation 3 and the Nintendo Wii. These are both gaming systems so obviously there’s going to be some competition by default, but the reality of the situation is that these two systems are have completely different target audiences. Actually, the case of the Nintendo Wii, it’s just a larger target.
Sony’s PS3 runs for around $600 and is being marketed as more of an entertainment center for your home than simply a video game system. The Nintendo Wii, on the other hand, is being marketed for the kid demographic and doesn’t have nearly the processing muscle as the PS3, but features some kick-ass, interactive controls (that’s the reason I personally want a Wii).
Now there’s going to be competition, but the media needs their black & white. Good & Evil. Let’s give it to Mary Wong from the Associated Press for this article:

Companies Pursue Game Console Supremacy

from the article:

The game-console war is officially under way with the sold-out launches of Sony’s PlayStation 3 and Nintendo’s Wii, but there are still a lot of battles to fight — and dragons to slay.

It’s the same language we see when any new digital music player comes out, what do they ask – “Is this the iPod killer?” There can never be a new digital music player, it has to be an iPod killer.
If I get a new job at a company, are people to assume I’m after the CEO’s job (I might be, but you can’t assume that)?
“Mulvey After the Man in Charge”
If I make a new friend, am I trying to get rid of this person’s best friend?
Mulvey Aims to Phase Out Friend Competition.
Please people. Let’s relax a little and ease up on the ‘wars’.