Frank Chimero on Reading Readiness:

It irks me when people say that blog posts are too long. Sometimes, I catch myself saying the same. Who ever decided the proper length of a blog post? Not me. Not you. Not anyone. An individual only decides the length of their attention. Text takes time–to make, to design, to read. For things to work, effort must be matched. To return to our kung-fu movie: effort and attention from the student is matched with the attention of the master. Similarly so with the writer and the reader. To be willing to match attention is to be kind and ready.