How It’s Made

MacNN: PC makers gripe: Intel ultrabooks can’t undercut MacBook Air

Intel’s ultrabook spec is triggering frustration among Taiwan-area PC builders used to having cheaper machines than Apple, local contacts claimed Wednesday. Chassis guidelines requiring metal shells, solid-state drives, and very efficient lithium-polymer batteries to replicate the MacBook Air prevent the companies from undercutting Apple on price. Unless Intel cuts its own prices, there’s no real way to beat the Air, Digitimes was told.

The Intel hardware in a $1,000 system would make up a third of the price by itself.

Some are also supposedly complaining about having to change their notebook manufacturing processes. Not being used to the unified, soldered on designs Apple has been making since 2008, they would have to retool to get away from the traditional, bulkier, piece-by-piece manufacturing they’re used to. Intel has been holding workshops with companies to improve methods and the parts themselves.

Steve Jobs said Design is “not just what it looks like and feels like. Design is how it works.” (fourth paragraph, last two lines)
It’s not much of a stretch to say Design is also about how it’s made.

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