A Forgettable Brand

Armin Vit on Reebok’s new logo:

It’s probably not fair to keep comparing Reebok to Nike or Adidas but since no one ever said design blogging had to be fair I shall continue: I don’t think the previous Reebok logo ever achieved the same ubiquity or memorability as the Nike Swoosh or Adidas’ stripes. Before writing this post, if you had asked me to draw the Reebok icon from scratch I wouldn’t even have known where to start.
I’m with Armin, I couldn’t draw the Reebok logo before I read his blog post. For some reason, I think of Asics when I think of Reebok.
Maybe because they’re both forgettable brands.