Welcome to De La Casa
That Cribs episode with Redman back in 2001?
It’s rare, but sometimes less is more in hip-hop. That’s always been the case for Redman, who appears literally covered in dirt on his second and third album covers, and who has spun a career out of rhymes about “grimy shit” and dressing “bummy for low profile.”
All of which made him the least likely subject imaginable when Cribs premiered on MTV in 2000. Next to the shameless bourgeois excess of his rap contemporaries like Jermaine Dupri and Master P, both of whom made appearances on the show, Red’s duplex in the farthest reaches of Staten Island — “De La Casa,” as he calls it — was a momentous outlier. Though the clip first aired in 2001, it remains burned into the collective pop culture consciousness, along with its images of his gold plaques covered in soiled laundry.
Yet there’s been speculation over the years that the whole thing was faked. So we decided to settle matters once and for all, and called everyone involved. The verdict: it was real. And as the show’s creators, and Red himself, and his cousin, explain below, it took hip-hop’s proudest “stankin’ ass” to show everybody that a sense of humor trumps a platinum bidet any day, and that even in the land of gilded ballers, there’s still room for a funny dude who keeps his cash inside a shoebox to be king.
Amidst all the other episodes of douchebaggery and opulence, this episode was refreshing and now it’s a classic.
If you haven’t see the clip, shame on you.