Microsoft Sells By Paying

Sam Byford, at the Verge, on Microsoft’s limited time trade-in program:

Microsoft has launched a promotion called Easy Trade Up designed to get people to switch to new Windows 10 machines. If you buy a qualifying computer from the Microsoft Store for over $599 until October 20th, the company will give you a rebate after you send in your old laptop or all-in-one — you’ll get $200 for a Windows computer, and $300 for a MacBook. Your trade-in computer has to be under six years old and in working order with a minimum display size of 11.6 inches. The offer is running in the US, UK, Canada, India, Brazil, France, Germany, and Taiwan.

Paying people to buy their new products. Has Apple ever had to do this? (No they, haven’t)

Microsoft likes paying people to use their stuff. Most recently, they paid the NFL $400 million to use their Surface tablets.


This kind of promotion is a tactic Microsoft uses pretty frequently when it wants to juice sales.

PC sales have been plunging and Microsoft’s mobile marketshare hasn’t moved much.

So much for “juicing”.