After a series of reported delays and developmental challenges, Fitbit is finally ready to unveil its first smartwatch. The timing is appropriate, given that this is the tenth anniversary of the company’s first tracker. The Ionic is Fitbit’s most modern device to date, featuring a colorful LCD touchscreen and advanced sensors. It also serves as the launchpad for some new Fitbit services, like a fully fledged operating system called FitbitOS, contactless payment and a subscription-based custom workout guide called Fitbit Coach. The company needs the Fitbit Ionic to be successful — its sales have slowed in recent months, and it faces a lawsuit over its use of haptic feedback. Judging from the few days I’ve had an early version of the Ionic, it appears to have the potential to resuscitate Fitbit’s waning business.
Fitbit’s smartwatch is absolutely horrendous looking. I can’t imagine any man or woman with even the slightest bit of fashion or design sense would want to wear it.
If Apple had created this watch they’d be torn apart by the tech press (and rightfully so), but since this is Fitbit, they get an A for effort. How cute.