Essentially Cancelled

From The Verge, The Essential Phone 2 has reportedly been canceled:

Essential has canceled plans to develop a second phone and is exploring selling off the entire company, according to Bloomberg. Much of the details remain up in the air. Talks of a sale sound like they aren’t very far along, and the report says that Essential still has plans for future products.

One thing that does sound certain is that Essential’s second phone — at least as it was originally planned — isn’t going to happen. Bloomberg says the development was canceled and that engineers are now working on a smart home product, which is supposed to be released next year. That may be the Echo competitor that Essential announced a year ago, but which we haven’t heard a word about since.

The Essential Phone shipped months and months after they said it would be available last May, and then when it did launch, they cut the price $200.

Andy Rubin created the Android operating system, and he came to market with a decent phone, but the Android market is very crowded and Rubin clearly was not able to convince people to buy his phone over a Google or Samsung phone.