Ads for Itself

Vlad Savov on Google’s new Nexus phones:

I’ve spent the past couple of days desperately trying to puzzle out the purpose behind Google’s newly announced Nexus 5X and 6P smartphones. Unlike predecessors such as the Nexus One and Nexus 5, these phones don’t have a clear reason for being, and are not in themselves terribly unique. That’s led me (and others) to question Google’s overall aim with the Nexus line of pure Android smartphones, and I think I’ve finally arrived at an answer. The Nexus program is not so much about carrier independence or purity of Android design as it is about presenting Google in an overwhelmingly positive light. In other words, Google, the ultimate ad seller, sells Nexus phones as ads for itself.

Think about how different Apple and Google are. Google knows there’s no chance in hell they’ll ever have a blockbuster hit with their own phones and Apple sells their phones to pull in 92% of all smartphone profits.

I also love this MarketWatch headline (via Daring Fireball):

Google unveils everything Apple launched, only cheaper

Sounds about right.




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