Nicole Lee at Engadget explores what Siri can learn from Google Assistant:
Another area that Siri can learn from Google Assistant is simply a better understanding of who you are and have that inform search results. For example, if I tell Google that my favorite team is the San Francisco Giants, it’ll simply return the scores of last night’s game if I say “how are the Giants doing?” or just “how did my favorite team do last night?” Siri, on the other hand, would ask me “Do you mean the New York Giants or the San Francisco Giants?” every single time. That’s just tiresome.
I agree with this article, Siri is definitely lagging behind Google Assistant and Alexa.
At the same time the quote above highlights an interesting situation many people are hypocritical about: they expect their devices to acquire a deep understanding of who they are, what they like, and how they behave, but they’re fiercely vocal about privacy rights.
This might be a more reasonable expectation with Apple, since their business model doesn’t rely on aggregating user data for advertising. Google, on the other hand, makes the majority of their money through advertising.
I’m not saying you should be willing to throw away your privacy rights if you own one of these devices, but just know terms and conditions you’re agreeing to.