Like Gwyneth Paltrow’s luxury-wellness emporium, Goop, KonMari also occasionally veers bizarrely pseudoscientific. Air fresheners promise to inspire motivation or romance. A rose quartz comes with a tuning fork to bonk against it, “to amplify the healing properties of crystals.” Look closely, and you’ll see evidence that the student might one day become the teacher. Goop sells $80 gem-containing water bottles, claiming that the crystals imbue the bottles’ contents with good vibes. Kondo also sells a gem-containing bottle, and it costs $98.
It’s ballsy to encourage people to throw out their possessions only to turn around and sell them replacements. Despite the profound irony, though, Kondo’s pivot from decluttering Svengali to tchotchke retailer isn’t particularly surprising. She has muscled her way to legitimate celebrity status in America, and in 2019 the end game of fame is always sales.
Well played, Kondo. There are suckers born every second.
She’ll make some good cash with her bullshit.