Home Field Advantage

ProPublica set out to see how Amazon’s software was shaping the marketplace:

We looked at 250 frequently purchased products over several weeks to see which ones were selected for the most prominent placement on Amazon’s virtual shelves — the so-called “buy box” that pops up first as a suggested purchase. About three-quarters of the time, Amazon placed its own products and those of companies that pay for its services in that position even when there were substantially cheaper offers available from others.

I am shocked Amazon would do something to help them make more money.


Business, Consumer