Arch Motorcycle

Who knew Keanu Reeves has been customizing bikes since 2007.

A lot of celebrities serve as figureheads or brand ambassadors for companies they contribute little to, but it’s clear from Wired’s video that Reeves is very hands-on in the design process.

Prior to this bike discovery, Reeves was impressing me with his weapons and martial arts training for his John Wick movies.

He’s getting cooler with age. You don’t see that happen very often.