Amazon and Google both tout voice shopping—the ability to make purchases and check on the status of orders with verbal commands—as significant features of their smart speakers. Some forecasts call for annual voice shopping sales to reach $40 billion in just a few years.
But it appears that only a small fraction of smart speaker owners use them to shop, and the few who do try it don’t bother again. The Information has learned that only about 2% of the people with devices that use Amazon’s Alexa intelligent assistant—mostly Amazon’s own Echo line of speakers—have made a purchase with their voices so far in 2018, according to two people briefed on the company’s internal figures. Amazon has sold about 50 million Alexa devices, the people said.
This statistic sounds about right.
My 71-year-old father, who’s very tech-savy, hooked up his two Alexa devices to all of the lights and two televisions on the ground floor of his house, but I don’t think he’s ever made a voice purchase with them.
As someone who doesn’t own an Alexa device, I can maybe see myself making voice purchases for utility items like toilet paper and cleaning products, but definitely not for things like clothing, books, or electronics (maybe for low top black Chuck Taylors).