[I have a backlog of articles related to Instagram I’m trying to get through and post (like my last two posts here and here). I spend a decent amount of time on Instagram and I find the mechanics and strategies behind account creators and Facebook interesting.]

Writing for The New York Times, Daisuke Wakabayashi on the mating rituals of brands and online stars:

Deals between big brands and viral online video performers, once an informal alternative to traditional celebrity sponsorships, are quickly maturing into a business estimated to reach $10 billion in 2020. Some brands pay hundreds of thousands of dollars for a single sponsored video. Brita, the water filter company, paid Rudy Mancuso and Andrew Bachelor, who is known as King Bach, to make music videos with the basketball star Stephen Curry. Mr. Bachelor’s song imagined being roommates with Mr. Curry, who would regularly refill the Brita container. Mr. Mancuso’s song imagined Mr. Curry helping him live a healthier life by drinking water from a Brita instead of a bottle.

Despite The Fat Jew believing Instagram is super-saturated with influencers, it seems unlikely they’re going away anytime soon.

What’s the alternative? Broadcast television? What’s broadcast television?

For the first time, more people subscribe to Netflix than have DVR:

Netflix reached another milestone that will worry traditional cable companies even further. According to a study by Leichtman Research Group, Inc., more people in the US report subscribing to Netflix than having a DVR in their households. Netflix narrowly eclipses the service offered by most cable providers, with 54 percent of US adults reporting they have Netflix in their households compared to the 53 percent of US adults that have DVR. This is the first time this shift has happened—Leichtman notes that back in 2011, 44 percent of US adults had a DVR while just 28 percent had Netflix.

Not surprising. The only people I know who record stuff on a DVR are my mother-in-law (she records The Ellen Show), and my father (he records Judge Judy and Judge Milian).

Everything I watch is on either iTunes, Netflix, or YouTube, and I get my news online or from Twitter. I rarely watch TV news.