Over at the AIGA, Liz Stinson on an experience by Errol Morris and Michael Bierut to determine if a font can make us believe something is true:
The toothsome paperback provides an intriguing look into an intuitive but little understood truth: typefaces can have an emotional and psychological impact on us. To appreciators of typography (and Kanye West) this probably sounds like a pretty obvious statement. Of course typography has an impact on our judgement; we’re just not always conscious of its effects. And why shouldn’t it? Typography is but one of countless environmental factors that influence our perception of truth or falsity. Morris, for his part, recently said during an interview: “It’s absurd to think that we would be nudged by one typeface over another, into believing something to be true. Something disturbing about it, I’d go so far to say.”
We judge people by their the tattoos on their bodies, the clothes they wear, and the cars they drive why not the fonts they use?