Apple’s $1 Billion US Manufacturing Boost

Apple just promised to give US manufacturing a $1 billion boost:

Apple CEO Tim Cook said that his company will start a $1 billion fund to promote advanced manufacturing jobs in the United States.

“We’re announcing it today. So you’re the first person I’m telling,” Cook told “Mad Money” host Jim Cramer on Wednesday. “Well, not the first person because we’ve talked to a company that we’re going to invest in already,” he said, adding that Apple will announce the first investment later in May.

The fund comes as President Donald Trump has made bringing back manufacturing jobs a big part of his agenda, and it fits into Apple’s larger effort to create jobs across its spectrum, from its own employees to app developers to its suppliers.

This is potentially good news.

I know very little about business and manufacturing, but I do know there’s a difference between starting a fund and paying directly for the creation of manufacturing plants which employ people.

I believe Tim Cook to be genuine in his intentions so let’s just see what happens.


Business, Career

“The power and beauty of physical laws is that they apply everywhere, whether or not you choose to believe in them.”

Today I started reading Neil De Grasse Tyson’s new book, Astrophysics for People in a Hurry.

I’m enjoying it. It’s just enough science for my brain not to freeze up.

To the scientist, the universality of physical laws makes the cosmos a marvelously simple place. By comparison, human nature—the psychologist’s domain—is infinitely more daunting. In America, local school boards vote on subjects to be taught in the classroom. In some cases, votes are cast according to the whims of cultural, political, or religious tides. Around the world, varying belief systems lead to political differences that are not always resolved peacefully. The power and beauty of physical laws is that they apply everywhere, whether or not you choose to believe in them.

Tell ’em, Neil.

Like Richard Feynman before him, Tyson is great at conveying complex ideas in simple, digestible terms.

Of course, the key to this is knowing how to deploy the proper metaphors:

You will find most (known) dwarf galaxies hanging out near bigger galaxies, in orbit around them like satellites. The two Magellanic Clouds are part of the Milky Way’s dwarf family. But the lives of satellite galaxies can be quite hazardous. Most computer models of their orbits show a slow decay that ultimately results in the hapless dwarfs getting ripped apart, and then eaten, by the main galaxy. The Milky Way engaged in at least one act of cannibalism in the last billion years, when it consumed a dwarf galaxy whose flayed remains can be seen as a stream of stars orbiting the galactic center, beyond the stars of the constellation Sagittarius. The system is called the Sagittarius Dwarf, but should probably have been named Lunch.

This book is proving to be a fun, fast, and an enlightening read.

“How vain it is to sit down to write when you have not stood up to live!”

Over at The New Yorker, Ferris Jabr explains why walking helps us think:

Because we don’t have to devote much conscious effort to the act of walking, our attention is free to wander—to overlay the world before us with a parade of images from the mind’s theatre. This is precisely the kind of mental state that studies have linked to innovative ideas and strokes of insight. Earlier this year, Marily Oppezzo and Daniel Schwartz of Stanford published what is likely the first set of studies that directly measure the way walking changes creativity in the moment. They got the idea for the studies while on a walk. “My doctoral advisor had the habit of going for walks with his students to brainstorm,” Oppezzo says of Schwartz. “One day we got kind of meta.”

As a former New Yorker, I walked everywhere for photo-shooting, idea generation, and because sometimes it’s the easiest way to get to where you’re going.