the future – don’t be scared

Most of the time I forget that I’m 32 years old and not a kid anymore when I’m living my life spending time with my wife, working and going out with friends. If feels like it I was just learning HTML at Webmonkey.com with Dreamweaver 3 and reading the thick manual for Flash 4 (back when they made print manuals for software).
When I’m teaching my web design course at FIT on Thursdays, that feeling goes right away. I’m the old dude, they’re the kids and it doesn’t bother me in the least.
I’m actually fascinated by their opinions and view of the world. We adults all tend to make assumptions and generalizations about kids – what they care and don’t care about. What they know and what they’re ignorant about. Nothing clarifies those assumptions like firsthand discussions in class with them.
Sometimes I’m surprised by the answers I get.
For instance, their thoughts on the future of (print) media and the iPad. I heard a few students talking about it so I jumped in and asked them what they thought about it. I instigate these discussions because their concentration is on traditional print design and advertising and if you haven’t noticed, there’s some serious shit happening in these industries.
I don’t feel it’s enough to merely teach the curriculum I’ve been given. These students need to be prepared for what lies ahead.
I found out some of them were scared about the future of print media, magazines and books. I expected them to be excited about this new device and the potential it has to redefine how we create and consume media. Some (not all) of their opinions were surprisingly old school and traditional. Some were afraid print was going to die, that there wouldn’t be any more magazines. Things were ending and they didn’t know what to expect.
I told them fear should be the last feeling in their heads. It’s an exciting time to be a designer and they’re going to be defining (if they rise to the challenge) how we experience media in this new format. I also explained that print wasn’t going to die, but we are going think much harder on what we want to have printed.
I’ve referenced it numerous times before and will continue to. The key to success in designing and creating media is being agile:

It is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change

—Charles Darwin
My students are not obligated to design content for the iPad, but if I can teach them to be agile in their careers, then they’ll be great.

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Even Better Than the Real Thing

NYT: Photoshop and Photography: When Is It Real?
David Pogue asks an important (but not new) question:

I have to admit that when I saw the winners revealed in a previous issue, I was a bit taken aback, too. I mean, composition and timing are two key elements of a photographer’s skill, right? If you don’t have to worry about composition and timing, because you can always combine several photos or move things around later in Photoshop, then, well — what is a photograph?

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Image, Technology

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3-D Television – Where’s the Value Add?

Saving Sony: CEO Howard Stringer Plans to Focus on 3-D TV

But after a few minutes of playing Wipeout with Hirai, whipping my hovership around curves and caroming off hyperrealistic guardrails, I have to stop. The experience is ridiculously intense — maybe too intense. I’m worried that I might vomit. Sony has studied physiological responses like mine, and executives seem to be unconcerned. After a period of adjustment, most players adapt to the experience without ill effects, they say.

So Sony is betting on another hardware format, is that correct? Have they learning anything from their “win” with Blu-Ray over HD-DVD? Is Sony reaping the benefits of Blu-Ray?
Not only does media want to be free from hardware contraints, but our hardware devices that play said media need great software. Sony still doesn’t seem to be understanding that.

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Innovation, Technology

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Nokia is trying to build a faster horse

If I’d asked my customers what they wanted, they’d have said a faster horse

—Henry Ford
Seems Nokia is asking it’s customers to help it build a faster horse. They’ve set up a Design By Community website that is, “… is capturing the collective thoughts of Conversations readers to define the ultimate concept mobile device.
On the site you use sliders to customize the attributes of the phone. There’s going to be several rounds that focus on different parts of a mobile device like: Display and UI, Size and Shape, Materials, Operating System, Connectivity, Camera and Enhancements. The scale for the sliders ranges from ‘Not Ambitious Enough” to ‘Way to Out There’. If your customization is ‘Way to Out There’ it won’t let you submit it for consideration.
?
Talk about a recipe for mediocrity.
I’m not sure what amazing insights Nokia expects to glean from this experiment, but whatever it’s going to be, it’s not going to be innovative. The only output I see coming from this is some sort of mutant mobile device who’s DNA resides in the iPhone and the competitors it inspired like all the Android Devices, the Palm Pre and the Blackberry Storm.

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being innovative means being profitable

Adam Richardson over at frog design wrote a post last week, Microsoft Finds its Innovation Mojo.
He argues that the new crop of products that are either out or being put out by Microsoft are proof that ‘they’re back in the game’.
Richardson writes:

They have been able, to an extent, to systemetize an approach to innovation that began (it seems) with the Xbox team. The Xbox, especially the 360, established a fresh, distinctive approach to development that had been lacking at Microsoft. Innovating on behalf of customers rather than by linearly extrapolating what they say, consideration of a whole ecosystem, and then taking responsibility for the whole Human Experience in that ecosystem.

and:

We see threads of this Xbox approach showing up in most of the new generation of products – Bing, Windows Phone 7, IE9, and Courier.

If it were true that Microsoft has found the secret formula for extra-tasty innovation mojo, then we’d be seeing very different numbers for Microsoft R&D in this chart (via
Gizmodo):
a_decade_of_revenue_and_r_and_d.jpg
Apple spends less than 4% of their revenue on R&D and Microsoft spends about 17%, yet despite spending 4 times as much, Microsoft it’s not making MS anymore innovation than Apple.
As I’ve written before, an innovative product is one that makes money for the company who created it. Apple didn’t create the concept of the mobile application store (I was downloading Palm applications from the CNet Palm page 10 years ago), but through their Human Experience, design and SDK, they were able to innovate within that space and thus become profitable from it.
The examples Richardson gives are not innovations. WinMo7, IE9 and Courier aren’t even being sold or used yet. We don’t even know if they’ll sell well.
I’ll accept XBox 360 as an example of a commercially successful and innovative product by Microsoft, but unfortunately for Microsoft, it’s a loss leader (via BusinessInsider):
microsoft_profit_by_division.jpg
And finally, when it comes down to it, Microsoft really doesn’t understand consumer products (save for it’s XBox division). As Mark Anderson was quoted as saying in the NYTimes, “Phones are consumer items, and Microsoft doesn’t have consumer DNA”.

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Innovation, Technology

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408,000 is small. Really?

Regarding Palm’s recent revenue forcast (via NYTimes):

The company shipped a total of 960,000 smartphones during the third quarter ended February 26, but sell-through — which reflects how many devices actually end up in consumers’ hands — totaled 408,000 units, lagging the 600,000 units or more many analysts expected.

I understand that the point to consider with this news is the decreasing sales trend not the total number of units sold, but it’s still sad to think that a company that moved over 400,000 units is doing badly.
As much of a Apple enthusiast as I am, I really want to see Palm succeed with their Pre and WebOS. They need to break off from their shitty mobile provider, Sprint.

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to Flash or not to Flash

One guy’s story of trying to go Flash-free:

For me, the conclusion after February was clear. I missed out on a few things that annoyed me intensely. Most of the things I missed out on were videos on websites like TED and the New York Times. I had some catching up to do after February. With the help of ClicktoFlash and Youtube and Vimeo’s HTML5 players I was able to watch most of the video content out there, but there is still a lot that you can’t watch without that little plugin. I also ‘missed out’ on a truckload of so-called ‘rich advertisements’, which I absolutely adored.

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Health, Technology

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the elevator pitch – crystalizing your idea

the_future_well.jpg
A good way to tell if you understand your own business plan, product or service is whether you can describe it in the length of time an average elevator ride takes, aka the ‘elevator pitch’. Sometimes that’s all the time you’ll get to pitch it to the person making or breaking your future.
The smart people over at Knowledge Games have a great exercise to help you achieve that level of clarity and simplicity:

Often this is the hardest thing to do in developing a new idea. An elevator pitch should be short and compelling description of the problem you’re solving, who you solve it for, and one key benefit that distinguishes it from its competitors. It must be unique, believable and important. The better and bigger the idea, the harder the pitch is to write.

A great example of a company who understands this is The Future Well.
What is The Future Well and what do they do?
They provide a much needed service with an admirable focus, and they can tell you:

We identify either creative or disruptive business opportunities within the health space and design beautiful solutions that positively impact health and happiness.

And:

Sometimes we identify the opportunity and find the right partners to execute it and sometimes we build it ourselves. Other times, we help guide clients so the product/service is simple, elegant, and wrapped up with a business strategy that leverages their core competencies.

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Compact Discs

Remember when compact discs cost upwards of $20 each? I’m talking back in the early ninties days of long boxes.
Well, Universal Music has some news (vis iPodNN):

Universal Music Group on Thursday said it would cut the prices on most CDs to $10 or less. Known as the Velocity program, it would see album prices range between $6 and $10. The label would count on sales volume, as well as costlier deluxe versions, to make up for the lower 25 percent profit margin.

The irony is that CDs should have cost between $6-$10 dollars twenty years ago.
We were squeezed for years by the record labels with their enormous profit margins.
Now they can get the squeeze.

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Design for Developers

This past week at Roundarch we kicked off the visual design phase of an iPhone appication we’re developing for a client. As I began reviewing the designs my teammate Vika had started, one of our multi-talented senior developers, Chris Nojima, alerted us to the iPhone Dev Center on Apple’s website.
The iPhone Dev Center is just another example of Apple paying attention to every detail. There’s some people that think Apple’s products are all about shine and polish and pretty colors.
If you haven’t had the pleasure of using a iPhone to dispel this theory, you need go no further than the iPhone Dev Center to see how much Apple focuses on how the iPhone works. Coding tips, How-To videos, Human Interface Guidelines … it’s all there.
And if you can easily become an Apple Designer and/or Developer (or at least see what’s involved) for free by registering. If you already have an ID from iTunes, you can just use that instead.

Apple_iPhone_Developer_Center.jpg

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Education, Technology

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iPhone Human Experience

We’re kicking off ux and design for an iPhone application at Roundarch, and I happened to come across a very insightful post by the infamous Jakob Nielsen on iPhone UI design.
Love him or hate him, he makes some solid points, some of which are obvious, some aren’t. Here are a few that I dug:

A very strong conclusion from our iPhone study is that people install many more apps than they actually use.

If you’re designing a “serious” business app that you think offers real benefits to your customers, you might feel above the fray of rude-bodily-noise apps. But you’re not … Your website is part of the Web ecosystem, and your site’s usability is dictated by the overall Web Human Experience, which is dominated by the sum of all other sites people visit.

Registration can certainly provide added business value and added usage convenience to your customers. But this is true only if people actually complete the registration. Sadly, if you push registration at users before they’re sufficiently convinced of your app’s value, many will simply back right out of the app and never try it again. You’ve then lost the one chance you’ll ever get at making a first impression (actually, any impression).

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Innovation, Technology

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more thoughts on standardization

Continuing my thoughts from last month on the Unified Mobile Platform.
I’ve been thinking about standards and standardization, theory vs practice, and relevance.
Ok, first off, let’s think what would happen if we took the premise of the Unified Mobile Platform (if you want to know what a world of ‘unification’ looks like, check out that beautiful site) and moved it to another industry, say – automobiles.
Suppose all the car makers in the United States banded together ‘for the common good’ in order to create a standard car-type and engine-type. An ‘open ecosystem’ in which all car makers could create cars that whose parts would be compatible with all the other car makers’ parts.
Yeah. It sounds great but it’s bullshit.
It’s bullshit not only because it would never work, but it’s also extremely boring and flies in the face of how innovation, art and expression happen.
Sure, a world full of ‘Ferrari-types’ sounds great, right? Everyone is driving different ‘flavors’ of Ferarris. That’s the ideal scenario, but if this were to really become a reality, and if we know anything about US car makers, we’d most likely be stuck with a country full of Ford Escorts.
Do I really have to say this? Variety is the spice of life. (UGH)
The truth is, even if we lived in a world of Ferraris some people would still be unsatisfied. That’s why we have Lamborghinis and Audis and Porsches and Bugattis and Toyotas and Volkswagens and Jeeps and Chevys and Fords and the dozens of other makes.
Even when we do have alliances and open standards, things don’t always hold together like people envision. Case in point – WebKit. WebKit is the ‘engine’ that power MobileSafari on the iPhone as well as the browsers for Google’s Android OS and Palm’s WebOS.
Actually, here’s a list of browsers that use WebKit. If you notice from that link, the only browser that passes the Acid3 test 100 percent is MobileSafari. So even when you have adoption of open standards, things still diverge and become customized. That’s how humans work. Think about our workspaces. We surround ourselves with plants and lights and figures and pictures and books. At least those of use who are creative do that.
Depending on your point of view, open systems can fall victim to fragmentation, as some say is the case with Google Android
OR
Open systems can mutate and evolve into different ‘flavors‘, as is the case with the open source operating system, Linux.
The only way to ensure a system neither fragments nor mutates is to have it controlled by one company. Case in point: Apple’s iPhone OS as well as their proprietary DRM technology formerly used on music and currently still in use on their video content. Like it or hate it, Apple has succeeded in creating a completely consistent and stable operating system with iPhone OS because they control (and don’t license) the technology as well as the hardware.
What we’re seeing with the Unified Mobile Platform isn’t a initiative done out of good will and progress, but one done out of fear.

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