Free Key

Someone decided to redesign the key ring we’ve been using for eternity. It’s called FreeKey:

Save your nails–the Free Key key ring makes it incredibly easy to put keys on without having to worry about prying the rings apart with your fingernails. The Free Key is designed in such a way so that you can press down on the opposite end of the ring and have the opening lift up without much effort.

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via Just A Car Guy

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9/11

As soon as the day ended, I knew that date would be stuck in my head forever.

I walked to work—from the East Village down to Mercer Street in SoHo. The weather was 70 degrees, zero clouds, zero humidity. It’s sadly ironic, but whenever I feel perfect weather, I think of 9/11.

I watched the towers fall from my boss’ roof. I could feel the ground shake when each tower fell. In the distance you could hear people screaming. When I left work later in the day, the streets were deserted. Lower Manhattan felt like a movie set. No cars. Very few people. It was surreal.

My girlfriend, who would later become my wife, lived in Queens and since the subways had all been shut down, I couldn’t get to her. So I put on my rollerblades and rollerbladed from East Village, over the Queensboro Bridge, to Astoria Queens, about 5 miles. Every now and then a police car would pass me coming from Ground Zero, tossing dust and debris in my face. For the next month, the smell of burning iron swept through my windows.

Below are some photos I took on my walk to work 11 years ago today.

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Impossible

Going on at Kickstarter right now, Impossible Instant Lab:

Your digital images transformed into real instant photographs. That’s impossible, right?

Right! We are Impossible and we love instant photography. We love it so much, we were crazy enough to buy the last Polaroid factory in order to save instant film for the future. If you’ve ever held an SX 70 in your hand, you probably understand. It’s such a beautiful piece of design and the photos it makes are so different from any other camera – unique and magical. But even we instant film aficionados take a lot of pictures with our iPhones, so we wanted to find a way to turn those digital iPhone images into true instant photos.

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via ISO50

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The Message

When Apple makes a new product, usually the message is, “Can you believe how great this is?”
And when Amazon makes a new product, usually the message is, “Can you believe how cheap this is?”

Marco Arment

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