Microsoft on Friday announced it will permanently close its 83 Microsoft Store retail locations. It will instead focus on its online store at Microsoft.com, where customers can go for support, sales, training and more.
Microsoft said its retail team members will help on the website instead of in store. A Microsoft spokesperson told CNBC that all Microsoft employees will have the opportunity to stay with Microsoft.
“Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,” Microsoft Corporate Vice President David Porter said in a blog post. “We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations.”
Translation: Hardware is hard. We were a day late and a dollar short.