Results tagged “iphone”

Understanding Apple Watch

By Michael Mulvey on March 27, 2015 12:09 PM

Rene Richie has some great insights on Apple Watch.

First the problem with 'day-of' reaction pieces:

Demo areas aren't real life. The product you're experiencing isn't yours. It isn't connected to your accounts, it doesn't have your data, and it isn't set up to your personal tastes. You're also surrounded by people and noise, you have limited time, and you want to try out as many features as you can. It's tough to keep the context in mind, to set your expectations accordingly, and to try and extrapolate a product's demo to its real-life usage. It's what leads to day-of reaction stories that are sometimes very different to week-in review pieces to months-in review pieces.

And on how Apple Watch fits into the hierarchy of devices (Mac > iPhone > Watch):

Notifications and, to some extent Siri, not icons, are going to be the primary portal to apps and activities.

If deeper, longer-form interaction is needed, you'll absolutely still be able to do it. You'll be able to tap and spin and swipe and otherwise move through glances and apps and do almost anything you want to do. You'll even be able to use handoff to continue an especially deep or time-consuming activity on your iPhone, the same way you can handoff from your iPhone to your Mac today.

That's the advantage of Apple staging convenience and complexity. You can do more with an iPhone than ever before, but you still can't do everything you can do on Mac, and some things you certainly can't do as efficiently. You can do a lot of very important things, however, and do them even more conveniently. And that means you don't have to go running back to your Mac as much as once did.

With the Apple Watch you'll also be able to do a lot, but not everything you can do with the iPhone. You'll be able to do some very important things, however, and even some unique things, even more conveniently. And that'll mean you won't have to go reaching for your iPhone as much as you do now.

The iPhone is a finer-grained convenience than the Mac/MacBook (for certain things) and the Watch is a finer-grained convenience than the iPhone (for certain things).

I've Heard This One Before

By Michael Mulvey on February 19, 2015 1:35 PM

The Verge: Former GM CEO warns Apple against making cars

Dan Akerson, who ran General Motors for less than three and a half years, issued a stern warning to Apple this week against making a car. In an interview with Bloomberg, he noted that making cars was hard. "A lot of people who don't ever operate in it don't understand and have a tendency to underestimate," said Akerson, who has held no other executive positions in the automotive industry. "They'd better think carefully if they want to get into the hard-core manufacturing," he said of Apple. "We take steel, raw steel, and turn it into car. They have no idea what they're getting into if they get into that."

This sounds very similar to what former Palm CEO Ed Colligan said about Apple's entry into the phone market in 2006:

We've learned and struggled for a few years here figuring out how to make a decent phone,'' he said. "PC guys are not going to just figure this out. They're not going to just walk in.'

Is Apple going make it's own car? Are they going to buy Tesla?

I don't know.

I just know I'd love to be a fly on the wall in Apple's labs because they're working on some awesome stuff. Guaranteed.

It's All Just Semantics

By Michael Mulvey on February 5, 2015 9:21 AM

IDC: Tablet shipments decline for the first time in Q4 2014, leaders Apple and Samsung both lose market share

When I see this headline in light of Apple's blockbuster first quarter—where they sold 74.5 million iPhones—I realize this is all just semantics.

Apple doesn't breakout their 74.5 million sales by model, but we know the iPhone 6 and the iPhone 6 Plus have been huge sellers (particularly in China) and as far as I'm concerned, the iPhone 6 Plus is a mini tablet.

So another way and looking at the numbers is: Apple sold more small tablets than they sold big tablets in Q4 2014.

Pep Talk

By Michael Mulvey on January 13, 2015 1:30 PM

via Re/code

iPhone 1 to iPhone 6

By Michael Mulvey on September 23, 2014 2:16 PM

via snap snap snap

[image taken from The Verge]


By Michael Mulvey on September 22, 2014 11:11 AM

via ParisLemon

Android Defectors

By Michael Mulvey on September 19, 2014 6:16 AM

Buzz has been building since the new iPhones were unveiled on Sept. 9 at an event near Apple's headquarters, with pre-orders topping 4 million units in the first 24 hours and surpassing earlier releases. A third of Android users polled by Boston-based Gazelle said they're likely to upgrade to the iPhone 6, with 39 percent saying the bigger screen was driving the decision. Last year, a 10th of the smartphones traded in when the iPhone 5s and 5c went on sale were Android-based devices, according to Chris Sullivan, Gazelle's CEO.

—Tim Higgins, Bloomberg

Apple Product Shot Templates

By Michael Mulvey on September 16, 2014 9:35 AM

Apple posted O-ficial product shots of iPhones and iPads with rules on how you're allowed to use them.

Pushy Scumbag Carriers

By Michael Mulvey on August 8, 2014 9:58 AM

Brad Reed at BGR:

It's something we've long suspected but now we finally have the proof we need: Your wireless carrier wants to push you to buy a Samsung smartphone over an iPhone. Kantar Worldpanel has just released a new study (PDF) confirming reports that we've long heard about carriers trying to steer their customers away from the iPhone and toward rival devices -- most prominently, Samsung's.

No shit. Mobile carriers and cable companies are run by scumbags.

Let's continue:

Why, exactly, are carriers doing this? It's not exactly a conspiracy so much as it's rational self-interest. The iPhone carries a very high subsidy cost for carriers, who are concerned about Apple racking up too much market power. After all, if the iPhone becomes more popular than it already is, then it gives Apple leverage to push for even stronger carrier subsidies.

This is exacerbated by the fact that iPhone customers are the most fanatically loyal smartphone users around -- once they've been converted they don't even think of trying other devices.

This last part is the key: "This is exacerbated by the fact that iPhone customers are the most fanatically loyal smartphone users around".

This isn't as correct as it should be. Apple sold 1-2 million iPhones in 2007. They sold over 35 million iPhones in Q3 2014.

It's not only that iPhone customers are loyal: Apple continues to gain more and more loyal users each quarter of each year. There's a good chance the person you're pointing at and calling an "Apple fanoi" or an "Apple fanatic" wasn't one 6 months or a year ago. This is despite the efforts of scumbag carriers trying to convince you to buy phones you don't want.

As Steve Jobs once said, "Let the consumers vote with their wallets."

You Forbes Guys Are Funny

By Michael Mulvey on June 4, 2014 10:14 AM

(my emphasis)

Hats off to Apple. The markets may disagree, but WWDC 2014 was a resounding success. Its mixture of imitation and innovation plugged holes against Android and set off a new war in both wearables and smart homes via smart SDKs (software developer kits). Furthermore Apple execs seemed upbeat and relaxed, as if the company was finally comfortable in its post-Steve Jobs skin. And yet there was one major, potentially disastrous mistake.

Here's a hint: Apple made an ad about it.

Yes - unlike owners of increasingly big Android rivals - users of iPhones can easily reach the top corners of their devices. It is convenient and, to quote the ad, "a dazzling display of common sense." But the common sense won't last much longer.

Everything changes with the iPhone 6. Not only because Apple is widely known to be increasing the screen size from 4 inches to 4.7 inches (a sizeable jump in its own right), but because the company is keeping the distinctive, large, circular and utterly outdated home button.

—Gordon Kelly, Forbes

So Kelly, is that your final answer? Your opinion about how Apple is shooting itself in the face is tied to the hardware home button on their iOS devices?

That is a stupid statement. Or a bold one. Maybe both. Definitely stupid.

I wonder if Gordon Kelly believes carmakers have made a disastrous mistake by keeping the distinctive, large, circular steering wheel on automobiles year after year.

Cheap Android Phones

By Michael Mulvey on April 7, 2014 1:26 PM

Slate: Here's Why Developers Keep Favoring Apple Over Android

This map showing the locations of 280 million individual posts on Twitter shows a depressing divide in America: Tweets coming from Manhattan tend to come from iPhones. Tweets coming from Newark, N.J., tend to come from Android phones.

If you live in the New York metro area, you don't need to be told that Manhattan is where the region's rich people live, and the poor live in Newark. Manhattan's median income is $67,000 a year. Newark's is $17,000, according to U.S. Census data.

The tech press keeps saying Apple needs to release a low-cost iPhone.

Maybe none of them know what they're talking about.

The noise I'm referring to:

John Paczkowski: Why Build a Cheaper iPhone? Because It's Stupid Not To.

CNet: Apple needs a low-cost iPhone, says analyst

Enough About China, Apple Also Needs A Low-Cost iPhone In The US

Cult of Mac: Why Apple Needs A Low-Cost iPhone More Than Ever

As Gruber points out, Apple has been offering low-cost iPhones for a while now.

1997 Mike Would Have Totally Bought This

By Michael Mulvey on January 9, 2014 2:45 PM



More Remixing

By Michael Mulvey on December 13, 2013 10:42 AM

Kirby Ferguson is back with a new, one-off video, Everything is a Remix Case Study: The iPhone.

I love Kirby's work, but this video isn't as strong as his bigger Everything is a Remix Series.

In fact, his TED Talk on the subject of the iPhone was even better.

Samsung's Next Ad Campaign

By Michael Mulvey on December 12, 2013 9:10 AM


Taken from Samsung's 132-page engineer's guide to copying the iPhone.

Question: Wouldn't it be more effective to give that document to Samsung's designers? Does Samsung have designers?

Bizarro World

By Michael Mulvey on December 4, 2013 9:27 AM


via Yimmy's Yayo

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