The Most Critical Component

There will be no price umbrellas because the practical price of the watch will vary based on the band you buy. True, we have barely any pricing information (starts at $350!), but I’m making an assumption: the most expensive bands will cost at least as much as the watch itself while the base bands (likely the sports bands) will be a modest $30-$40.

In effect, with wide range of bands Apple has a full price gradient which addresses the luxury market and the mass market. This is important. Without the mass market, the economies of scale won’t kick in and platform plays (like Apple Pay) will whither on the vine. But if they only addressed the mass, the Watch both wouldn’t be personal and precious for those who want luxury and they’d leave a ton of money on the table.
—Drew Breunig, The Watch Band Connector is its Most Critical Component

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Materials

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Formula E

What FIA is trying to accomplish with Formula E differs from the agenda of most other major motorsports. They are adamant that Formula E’s main purpose is rooted in the general promotion and proliferation of all electric vehicles. The Formula E website states that the series “represents a vision for the future of the motor industry over the coming decades, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting sustainability.” It’s why this entire first championship season will see teams run the same exact cars set up according to factory specifications; FIA wants the focus of the technical side of the series to be on electrical engine and battery innovation.
—Sean O’Cane, All-electric racing: Formula E’s thrilling debut

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Vehicle

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Microsoft Hardware

I talk lots of shit about Microsoft’s software, but they’ve been producing solid hardware products for a long time now.
This Apple/Android-compatible tablet keyboard looks interesting:

via The Verge

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Product

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Shitty Dashboards

Paul Cothenet thinks most dashboards are shit and you probably don’t need one (on-screen dashboards, you probably need a physical car dashboard):

Side note: I’m talking trash about software here, but the law could be extended to all dashboards.

Take car dashboards for example. They use vast amount of real estate to display information that is useless 99% of the time. How often do you need to know the RPM on an automatic car? Can’t you just take that stupid dial out and put something useful instead?.
They also employ UX techniques that dates from a time where the only UI component you can use was a light bulb. If that red thing is critical, can’t you tell me right away what it means?
I have knack for sniffing out good design links that reference cars or car metaphors.

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Web Design

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The Gilded & Jaded Age

[When I first thought about the title for this post, I wasn’t sure “gilded” was the right term, but after reading the description on Wikipedia, I realized there are a lot of parallels between the Gilded Age and the time we’re in right now.]
As I sit, read and absorb (what I can handle of) the news and reactions of Apple’s September 9th Keynote I can’t help but think of a clip I saw a few years ago of Louis CK as a guest on the Conan O’Brien Show. The clip starts out with Louis sadly admitting,
“Everything is amazing right now and nobody is happy.”
During the Keynote Tim Cook & Company announced two new iPhone models as well as a brand new Apple Watch. Many of specifications for the new iPhone models were leaked way in advance of the event, but little was known about the Watch. No one knew what the “wearable” would look like or what did (the press had been calling it the ‘iWatch’ for the last year).
Everything about the new 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus was as expected to nerds (myself included): bigger screens, a better camera, more storage capacity and the new iOS 8 operating system, pre-installed. Meh, no big deal. Status quo. Phones with technical stats—mind you—better than the original (desktop) iMac.
Then Cook announced “one more thing…” and we got to see the Apple Watch for the first time.
The Apple Watch is a device that works in conjunction with your iPhone. Some of it’s features are extensions of what the iPhone does: you can view maps/directions, push notifications from email, texts and notifications from other apps you choose.
Then there are other, brand new fitness tracking features only the Watch can do like monitor your pulse, elevation and distances you travel. It then aggregates all this data so you can track your progress. Oh, and you can wirelessly and securely pay for things with it as well.
What you’re able to do with the new iPhones and Apple Watch (as well as all the other smart watches and smartphones) is amazing. Forget going back in time 50 years and showing people an Apple Watch (or even the flat-tire Moto 360). If you just went back in time 10 years people would be blown away.
But in 2014? Not so much.
“Yeah, that’s kinda cool, but the battery only lasts for a day. Weak.”
“The screen is so tiny. I can’t read anything.”
“The watch is HUGE. I can’t wear that on my wrist.”
“I wish it read my mind.”
“Why can’t it start my car?”
Now I don’t think the Apple Watch is for everyone and I don’t expect everyone to get excited about it. What irritates me is the disappointed and negative reactions to the Apple Watch. Many people have been so conditioned by the day-to-day advances in technology they’re numb to even amazing—albeit incremental—advances.
I also acknowledge the tech press has a long track record of being critical of new gadgets, but in last 5-7 years though, they seem to have become increasing critical of the king of the hill, Apple. Forget the fact every other smart watch on the market lasts a day on a charge, but for Apple’s Watch, lasting just a day on a charge is a disaster. Add to this the psychology of the human brain and its tendency to focus on the negative more than the positive (loss aversion comes to mind).
Here’s a some of the many negative headlines that have passed through my RSS stream (I know what you might be thinking, maybe stop reading BGR):
BGR: The iPhone 6 feature that’s great, but hardly good enough: Wi-Fi Calling
PCMag: 5 Wearables More Interesting Than the Apple Watch
The Verge: Apple Watch will likely require nightly charging
BGR: It’s confirmed: You’ll have to recharge your Apple Watch every night
BGR: The iPhone 6 feature that’s great, but hardly good enough: Wi-Fi Calling
Reuters: Fashion world divided on first look at Apple Watch
ZDNet: Apple’s appalling iPhone 6 camera compromise
Telegraph: Apple Watch ‘too feminine and looks like it was designed by students’, says LVMH executive
Everything is amazing right now and nobody is happy.

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Technology

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Shameless Self-Promotion

IW_cover_lowRes_03a.jpg

Last year, I got it into my head that I could write a book. Check that, I’ve known I could do it for a long time. Last year was when I finally figured out that, in order to be a writer, one must write, instead of thinking about writing. So, I sat my ass down four or five days a week and banged out a first draft. I then inflicted the book on friends and family. Many revisions and tweaks later I felt I had something polished enough to begin shopping it around to literary agents. The literary agents, so far, do not agree. I chose to go the traditional route for publishing a book because it is still a valid business model. But, following the traditional route, unless an author is picked up by an agent, said author’s book remains a lonely file on a lonely computer.

Well, the hell with that!

This is the 21st Century. I have other options, which, in lieu of traditional publishing, I am choosing to exercise.

I wrote a book. It’s called Impact Winter. It’s a post-apocalyptic sci-fi story set about a year after a meteorite impact with the earth. Dust from the impact has shrouded the earth and plunged it into a winter that will last for years. In this bleak setting, humanity struggles to survive. My book is now available for purchase as a Kindle eBook. As soon as the legal stuff is taken care of, it will be available from iBooks and other retailers.

My book! Mine. I love writing those words. Check it out. Also, many thanks to Daily Exhaust Mike for the cover art, as seen above.

Apple needs to figure out the Web and the Cloud quickly, for shit’s sake.

Were you like me this morning? Hearing the audio of the Chinese translator for Apple’s keynote alongside the audio of the actual white dudes in Cupertino? Maybe you got a few dozen error pages in Safari after numerous page refreshes?
Well, here’s why:

Unlike the last live stream Apple did, this time around Apple decided to add some JSON (JavaScript Object Notation) code to the apple.com page which added an interactive element on the bottom showing tweets about the event. As a result, this was causing the page to make refresh calls every few milliseconds. By Apple making the decision to add the JSON code, it made the apple.com website un-cachable. By contrast, Apple usually has Akamai caching the page for their live events but this time around there would have been no way for Akamai to have done that, which causes a huge impact on the performance when it comes to loading the page and the stream. And since Apple embeds their video directly in the web page, any performance problems in the page also impacts the video. Akamai didn’t return my call asking for more details, but looking at the code shows there was no way Akamai could have cached it. This is also one of the reasons why when I tried to load the Apple live event page on my iPad, it would make Safari quit. That’s a problem with the code on the page, not with the video.
Fuck me.
Apple, you need to step it up.

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Technology

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A Life of Ideas

Richard V. Reeves about writing biographies on intellectuals:

When the subject of a biography is a great politician or military leader, the life is what makes the story: what they did, and said, not what they thought. A subject who has had an important and interesting life during interesting times can, in skilled hands, be brought to life like the character of a good novel.
And:
The life of an intellectual, Mr. Ignatieff claims, provides a petri dish for the universal human experiment of thinking, being and doing. It’s a lovely idea. The trouble is that intellectuals seem no better at it than anyone else. They often think great thoughts, while being ignoble characters. Maybe Mill and Berlin and John Dewey were noble characters. But Marx was a serial adulterer, Karl Popper was a pompous narcissist, and Heidegger was a fascist. Elite thinkers, maybe: but as amateurish humans as the rest of us.
Ideas are beautiful. Life is dirty.
It’s just how it is.

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Human Experience

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