Artifacts, Not Process

Over at The Verge there’s a post on the nearly 40 iPhone and iPad prototypes revealed in Samsung trial.
MG Siegler responds:

Let me reiterate my stance that I think it’s fascinating that Apple wants to win this lawsuit badly enough that they’re letting all this previously confidential information get out.

I think Apple is super pissed off they have to reveal all these prototypes, but you know what? It doesn’t matter. And it gives their competition no advantage moving forward. This is because all of these prototypes are artifacts of the creative process, not the creative process itself.
It’s same thing as getting access to the sketchbooks of Da Vinci. Yes, you’re looking at the work of genius, but this in no way helps you create a masterpiece. I would even go as far as saying it’s like getting the source code to a program or website—unless you’re smart enough to know how to work with the code, it’s useless. Marco Arment argued this point in Episode 85 of his Build & Analyze podcast (around the 68-minute mark).
So Samsung and everyone else in the world now has access to old Apple hardware prototypes (rejected ones, I might add), but they’re not getting access to Apple’s creative process for innovation.

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Innovation

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Anything But

Electronista: AT&T adopting ‘anything but iPhone’ strategy, sources say

AT&T is deliberately trying to steer retail shoppers away from the iPhone, according to three sources for the Boy Genius Report. Regional sales managers have allegedly been handing instructions to store managers, telling them that people looking for smartphones should be directed towards Android or Windows Phone devices instead. Even if a person comes into a store looking for an iPhone, workers have reportedly been told to show shoppers other options so they can “make an informed decision.”

Funny to hear about a phone carrier trying to divert peoples’ attention from a great product.
If true, it’s clear AT&T is doing this because they don’t want to become too reliant on Apple for success. This will be tough though, as the article says the iPhone represents 72% of all activations on their network.

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Business

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Not a Van

Ben Brooks decided a car (van) metaphor was most appropriate to explain the limitations he felt with the Google Nexus 7 tablet, so of course this gets a linkup on Daily Exhaust:

Let me use a car metaphor for you (because you love it when I do that). Imagine you own three vans: a “normal” 7-8 seat minivan, a 10 passenger van, and a 15 passenger van. Odds are that the two most used vans are the smallest and the largest. The 10 passenger isn’t that much larger than the minivan and isn’t that much smaller than the 15 passenger van. And so the 10 passenger van only has a 1,000 miles on it after 10 years.

I prefer to keep with Jobs’ metaphor of (desktop) PCs becoming the ‘trucks’ of computing as society becomes more mobile and urban and now needs tablet ‘cars’ to get around. Not only because I hate the idea of comparing tablets to vans, but because I have no point of reference for van usefulness.
[Digression: You know how bad a decade the 80’s was for cars? It was so bad, I thought the A-Team’s black van—with it’s diagonal stripe up the side ending in a spoiler on the roof (???)—was badass. I (and many other of my generation) thought a van was a cool ride. Let that marinate in your head for a minute.]
Back to the Nexus 7. It sounds like the Nexus 7 is more like a Smart Car in my world where the iPhone is a Ducati motorcycle and my iPad is a Volkswagen GTI. Sure the Smart Car is smaller than my GTI, but my GTI still gets good mileage and I have no problem parking it on the street in the city. Plus, I don’t have nearly as much fun with the Smart Car as I do with with my manual shift, turbo-charged GTI.
[Sidenote: my father bought himself a 2008 GTI a few years ago. Something fun to drive on the weekends. One weekend the two of us took a ride together and he let me drive. We reached a stop sign before one of the main roads in my home town and before we I pulled out my father said, “Drop it into 2nd gear and floor it” I did what he said and the car yanked me back on my seat. My dad laughed. What a fun ride.)]

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Technology

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Messages

Another bit worth mentioning from Siricusa’s Mountain Lion Review regarding how Apple handles (or doesn’t handle) messaging in the new Messages applicaiton (it replaced iChat):

The new interface combined with the new protocol leads to an experience that I found confusing. Send a message using the Messages application and a window may appear on one or more Mac screens, a notification dialog (and sound) may appear on iPads or iPod touches, and someone’s phone may vibrate in their pocket. Oops, did you just mean to send a message to your colleague down the hall as he sat at his Mac? Or did you mean to send a text to someone’s phone and not cause an alert to appear on his iPad which is currently being used by his child to play a game?

This is going to be a tough nut for Apple (and everyone else making mobile devices) to crack. Many of us are living in a multi iOS device world and can benefit greatly when all our devices are data- media- and message-synced. But only once we have said synchronization do we realize all the rules needed to make such a feature useful.
The same thing happened with the photostream in iCloud. When I first set it up, I thought, “Great! Now I have all my photos on all my devices.” I was only after living with photo synchronization did I realize I didn’t want every photo synced on every iOS device I own. Eventually, Apple added the ability to remove photos from Photostream on a per-device basis.
I see the same thing happening here, it’s all about Apple’s baby steps. Get to core functionality down, then slowing layer in added controls and customizations. In this case, mirror messaging across all devices on a particular iTunes account and once messaging is working give people the ability to control what devices get what messages and when.
Remember, when Apple introduces a feature, they want to get it right the first time, like copy-and-paste. I’m willing to bet they’ve already been working on mutli-device message synchronization. It’s just not ready for prime time yet.

Categories:

Human Experience

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Sync Your Wife’s iPhone. Now.

Do me a favor. Make sure your wife’s (of girlfriend’s) iPhone has been synced and has an iCloud account associated with it. Right now. Do it.
I’m not saying this to sound like Don Draper. I’m saying this because most of women I know don’t sync their iPhones. Like my friend Frank, who texted me frantically this weekend because his baby daughter drooled all over his wife’s iPhone and then she plugged it in to charge it and it got ‘fried’.
Now the photos of their daughter’s first 6 months of life are gone.
Apple’s Genius Bar people said the only option they had left was to use a third party data recovery company to get their data back. Oh, and it would probably run them over $1,000 (*I told Frank to drop the iPhone into a container of dry rice. This helps suck out all the moisture from electronic devices and sometimes can save them from water (or drool) damage. It’s no guarantee but it’s worth trying.).
Some people are wary of iCloud. They’re wary of trusting all their data ‘in the cloud’. Frank’s wishing he had it right now.
Update: While you’re at it, you should also remind those non-techie friends of yours in finance to back up their iPhones too. And your Uncle Bob too.

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Human Experience

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Intake

This site, for the most part, is for thoughts I have to get out of my head. Hence, the ‘exhaust’ in Daily Exhaust.
If you’re interested in what I consume during Intake (if you don’t know what the hell I’m talking about, familiarize yourselves with the 4-stroke cycle of an engine), check out my Pinterest feed. Pinterest is great and gives a home to things not deserving of a post on this site. Expect to find lots of images of cars, vintage graphics, gadgets, cases for gadgets, beautiful posters, t-shirt graphics, some more cars and books I want to read.

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Personal

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Fine. Windows 8 is Fully-Baked.

At Ars Technica, Peter Bright has a review of Windows 8, and it ain’t all sunshine and rainbows:

Using the desktop with fingers is horrible in Windows 7, and it remains horrible in Windows 8. It will probably stay horrible until the end of time. It’s not a surprise to anyone that this is the case, and it’s precisely why we have the Metro interface and why Microsoft has stopped trying to get tablet users to use mouse-oriented interfaces. This isn’t just an issue with “legacy applications” or anything like that, either; even brand new interfaces, such as Explorer’s ribbon, do not work well with touch.

I take back my statement that the Microsoft Surface and Windows 8 are half-baked.
Microsoft’s vision for the future of computing is fully-baked, they just don’t know how to cook.
If you’re asking yourself why, go read the scathing article in this month’s Vanity Fair – Microsoft’s Lost Decade. When you see how they run things at that company, all this disfunction makes perfect sense.

Categories:

Human Experience

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Here’s to the hypercritical ones…

I’m about one third of the way through John Siricusa’s 24-page tome of a review of OS X Mountain Lion.

As is expected from Hypercritical Man, he did a thorough job. He discovered the icon for Notes application “includes the partial text of the narration (“Here’s to the crazy ones…”) from Apple’s Think Different ad campaign” (Page 7 of his review):

notes-icon-512.png

If you’ve seen the Think Different commercial before, go watch it again. Still as powerful as when it debuted.

Categories:

Human Experience

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