“You’d think, ‘I have a viral account on Instagram. Almost 50,000 people pay attention to me. Surely they care about what I’m tweeting?’” says Hartwig. “But people absolutely do not give a single shit about what you’re tweeting,” she says. “When I post on Instagram, I can expect about 2,000 likes a post. With Twitter, I expect about two retweets and 20 to 30 likes.” She says Twitter rewards trends and current social relevancy, while Instagram offers more topical flexibility.
In theory, Twitter should make sharing content easy; retweets are a vital part of its model, and you can share anything with one click. Going viral on Twitter is also a double-edged sword: even if you pop off a good joke, its success is unlikely to reward you with substantial new followers, and most meme creators are looking to build a fan base, not just go viral for 15 minutes. Having viral tweets can often make the platform virtually unusable, not only because of spam, but due to the personal harassment and dogpiling that often accompanies it.
This sounds very similar to my experiences with Twitter and Instagram. I’ve had my @combustion Twitter account since 2007 and for the last 4-5 years I’ve been hovering around 330 followers, whereas on my Instagram @combustionchamber, I’ve gone from ~500 followers in 2017 to ~1100 followers this year. Admittedly, I put more effort into maintaining my Instagram account, but my effort and focus is rewarded with more followers who appreciate my obsession for snapping shots of the old cars I find on the streets.
There’s a simplicity to both viewing and creating content on Instgram that I think makes it much more approachable than Twitter, regardless of age. In light of the news last week that Twitter is replacing their head of product (again) it should be no surprise their platform seems like a shitshow with no clear focus or objectives.
Let’s also not forget they dropped support for their Mac desktop client earlier this year. Luckily Tweetbot still exists.