Hodinkee’s Ben Clymer reviewed the Apple Watch Series 3 (via Daring Fireball):

Will anyone be trading in their Lange Double-Split for an Apple Watch? Certainly not. But, will the average Lange owner buy an Apple Watch, wear it on the weekends, and then, after a great workout with it, decide to leave it on next for a vacation to the beach, and then maybe on casual Friday to the office? It’s possible. Apple products have a way of making someone not want to live without them…So while certainly not direct competition for haute horology watchmaking right now, the Apple Watch is absolutely competition for the real estate of the wrist, and years down the road, it could spell trouble for traditional watches even at a high level. When you realize you just don’t need something anymore, there is little desire to buy another. At the lower end, I believe the Apple Watch is a serious threat to those less faithful wearers of analog watches.

He’s right. Apple Watch will not replace high-end, analog watches, but it is a threat to a portion of the analog watch market.

Just the fact that Apple Watch is being seriously reviewed on watch enthusiast sites like Hodinkee is confirmation of Apple having encroached on the territory of old school watch makers.

Yesterday was Apple’s Keynote where they unveiled the ‘all screen’ iPhone X.

They also posted an instructional video on how to design for the iPhone X, and it’s unibrow.

I would love to know what level of rage Jony Ive is feeling about this:

I understand the unibrow is there because it houses all the of the fancy facial recognition sensors and phone speaker. I also understand having an edge-to-edge screen has become table stakes, but that indent is like a huge itch I can’t scratch.

I’m sure there are dozens of physical prototypes Apple designers created where there isn’t a unibrow and I’m curious how and why this version of the iPhone X beat out the others.

Engadget:

After a series of reported delays and developmental challenges, Fitbit is finally ready to unveil its first smartwatch. The timing is appropriate, given that this is the tenth anniversary of the company’s first tracker. The Ionic is Fitbit’s most modern device to date, featuring a colorful LCD touchscreen and advanced sensors. It also serves as the launchpad for some new Fitbit services, like a fully fledged operating system called FitbitOS, contactless payment and a subscription-based custom workout guide called Fitbit Coach. The company needs the Fitbit Ionic to be successful — its sales have slowed in recent months, and it faces a lawsuit over its use of haptic feedback. Judging from the few days I’ve had an early version of the Ionic, it appears to have the potential to resuscitate Fitbit’s waning business.

Fitbit’s smartwatch is absolutely horrendous looking. I can’t imagine any man or woman with even the slightest bit of fashion or design sense would want to wear it.

If Apple had created this watch they’d be torn apart by the tech press (and rightfully so), but since this is Fitbit, they get an A for effort. How cute.

Leaked Microsoft memo reveals high Surface Book return rates:

Microsoft dismissed Consumer Reports’ Surface reliability ratings last week, but a new internal memo sheds some light on the issues that the software maker has faced. Consumer Reports surveyed 90,000 tablet and laptop owners and found roughly 25 percent of Surface users have encountered issues by the end of the second year of ownership. Paul Thurrott has obtained an internal memo about Microsoft’s response to Consumer Reports, and it appears to suggest that high Surface Pro 4 and Surface Book return rates could have impacted Consumer Reports’ findings.

Computer scientist Alan Kay said, “People who are really serious about software should make their own hardware.” Steve Jobs famously brought it up when he unveiled the iPhone in 2007.

I’m thinking this quote applies to everyone except Microsoft.

Amazon and Tencent Back Smartphone Maker Essential:

Essential Products Inc., the smartphone maker founded by the creator of Google’s Android mobile software, confirmed it has a new $300 million war chest as it prepares for the seemingly insurmountable task of taking on Apple Inc. and Samsung Electronics Inc.

The startup on Wednesday unveiled the large roster of investors taking a chance on it, including Chinese internet company Tencent Holdings Ltd. TCEHY 0.28% and Amazon Inc.’s AMZN -0.69% Alexa Fund. Essential also disclosed that Best Buy Co. stores and Amazon.com Inc. will be its retail launch partners in the U.S.

But the company stopped short of the big reveal: When exactly its $699 titanium-encased smartphone will be available.

Great, Andy Rubin’s company has 300 million dollars. Good for them. They still haven’t shipped their Essential phone.

One more clarification: they aren’t taking on Apple, they’re taking on Samsung. Samsung is the largest manufacturer of Android phones in the world with a 48.7% share. Huawei is a distant 6.4%. They need to tackle Samsung before they tackle Apple.

After reading the features of the Essential Phone, I can’t list any competitive advantages it has. It has top-of-the-line specs (as of 2017) and an edge-to-edge screen (quickly becoming table stakes).

The Essential Phone hardly represents traditional competition, let alone asymmetric competition.

I have no interest in buying it, but the new Ataribox is gorgeous.

No, No, No.

(Just a reminder that engineers are brilliant but have zero fashion sense.)

The new phone from the creator of Android didn’t ship when he said it would:

The new phone from Android creator Andy Rubin appears to be delayed.

When he announced the Essential smartphone at Recode’s Code Conference in May, Rubin said it would start shipping within 30 days, The Verge reported. The company also started accepting pre-orders for the $699 device.

But more than 30 days have passed since then, and Essential isn’t shipping the phone yet.

Creating a computer operating system doesn’t mean you have any idea how to design and market a successful phone.

The Essential Phone isn’t as essential as Andy Rubin thinks it is.

Since I’ve taken one jab at Android, I’d like to take this opportunity to remind readers this was Rubin’s vision of Android:

Rubin’s grand vision of Android was barely an evolution of Palm Pilot OS.

Android wasn’t designed for multi-touch which is why it took so long for Android UI to approach the velvet-y smoothness iOS had from the beginning.

Over in the r/apple subreddit, u/Arve highlights an interesting thread in the r/audiophile subreddit concerning what’s under the hood in Apple’s new Siri-enabled HomePod:

There is one comment from that thread I’d like to highlight:

1. They’re using some form of dynamic modeling, and likely also current sensing that allows them to have a p-p excursion of 20 mm in a 4″ driver. This is completely unheard of in the home market. You can read an introduction to the topic here. The practical upshot is that that 4″ driver can go louder than larger drivers, and with significantly less distortion. It’s also stuff you typically find in speakers with five-figure price tags (The Beolab 90 does this, and I also suspect that the Kii Three does). It’s a quantum leap over what a typical passive speaker does, and you don’t really even find it in higher-end powered speakers
2. The speaker uses six integrated beamforming microphones to probe the room dimensions, and alter its output so it sounds its best wherever it is placed in the room. It’ll know how large the room is, and where in the room it is placed.
3. The room correction applied after probing its own position isn’t simplistic DSP of frequency response, as the speaker has seven drivers that are used to create a beamforming speaker array,. so they can direct specific sound in specific directions. The only other speakers that do this is the Beolab 90, and Lexicon SL-1. The Beolab 90 is $85,000/pair, and no price tag is set for the Lexicon, but the expectation in the industry is “astronomical”.

Lots of people online are calling it overpriced because they think Apple just slapped a bunch of speakers in a circular configuration and added Siri, but the engineering behind it is extremely audiophile niche stuff. And it does this all automatically with no acoustical set up or technical know how. And even if you are obsessive about your existing tuned audio set up, just think of how much better enthusiast stuff will become once this kind of technology becomes the accepted mainstream baseline for speakers.

So Apple has included a technology in HomePod only found in $85K speakers.

Details like this make the differences between Apple and Amazon crystal clear.

The fact that both HomePod and Echo both have integrated AI assistants is where the comparisons end. The purpose of the Echo is to make it easier to order more things from Amazon. Apple has nothing analogous to Amazon’s megastore, so it needs to be something more than a “good enough” speaker you can order shit from.

via Twitter

NYTimes: New iPad Pro Inches Toward Replacing PC, but Falls Short

Brian X. Chen isn’t sold:

Here’s the problem: The Smart Keyboard is thin and the keys do not click well or feel as satisfying to type on as the keyboards on a MacBook Pro or MacBook Air; after a long period of typing, the Smart Keyboard felt flimsy. The keyboard for the 10.5-inch model is still small and cramped compared with a MacBook keyboard.

So a tablet isn’t a laptop. Shocking.

There’s more:

The other issue is ergonomics. Using the touch screen in combination with the Apple keyboard can be a pain on the wrist.

Say, for example, you are using the keyboard to scroll through an email or website: If you want to open a link, you have to lift your hand away from the keyboard and tap the link. Or say you want to adjust the screen brightness or hit pause on a music track while typing: Both actions require reaching up and touching the screen. These keyboard-to-touch-screen reps get tiring.

My goodness. You have to actually lift your frail, nerdy hand off the keyboard. That has to be exhausting.

This is where we’re at in the modern world. This is what it looks like when your only problem in life is deciding what mobile devices you want to spend $800 of your dollars on.

I acknowledge I am part of this group too (shit, I’m a guy complaining about a guy complaining about a piece of tech) and if you’re reading this post, so are you, but let’s just not forget Mr. Chen was the same dude who erroneously claimed the Japanese hated the iPhone in a 2009 story his editor had to write a lengthy apology and explanation on.

I don’t trust Chen any further than I can throw him.

Since I’m a human, and we humans love to focus on the negative things around us, even if things are great, I’m going to point out what I think is one of the dumbest feature placements on a phone I’ve ever seen.

Samsung has decided it was a good idea to place the fingerprint reader on the back of the new Galaxy 8, right next to the camera lens:

To make it extra confusing, the fingerprint reader appears to have very similar contours and shape to the camera lens. What this means is, as you fumble your finger around the back of your Galaxy 8 to tap the fingerprint reader, there’s a high likelihood you’ll be smudging up your camera lens in the process.

The reason Samsung is merely dreaming of overcoming Apple, and not actually doing it, is because of shitty decisions like this.

Maybe next year, Samsung. Maybe next year.

Samsung says Bixby voice assistant won’t ship with Galaxy S8:

One of the key signature features of Samsung’s Galaxy S8, its Bixby voice assistant, won’t work out of the box, when the device goes on sale later this month. Other parts of Bixby, including its visual search and reminder abilities, will ship at launch, a Samsung representative told Axios in a statement.

Samsung really doesn’t like being reliant on Android to power all their mobile devices. Tizen is the most obvious example of this. TouchWiz is another. Bixby is the latest example.

What I want to know is if Samsung is truly invested in Bixby for the long-term?

Siri was very beta and had many problems when it first launched. Today it has much fewer, although it has a ways to go. Apple’s great at having the balls to ship 1.0 versions of products and then iterate year after year. Remember when everyone was bitching about the shitty colors, icons, and hard-to-read Helvetica Light in iOS 7? If you compare iOS 7 to iOS 10 you can see a lot has changed in four years.

Even if Samsung does decide to stick with Bixby, they have yet to prove they can ship top-quality software experiences on par with iOS and Android.

If Samsung is dreaming of overcoming Apple, they have some work ahead of them.

John Gruber with the Mac Pro scoop:

Let’s not beat around the bush. I have great news to share:

Apple is currently hard at work on a “completely rethought” Mac Pro, with a modular design that can accommodate high-end CPUs and big honking hot-running GPUs, and which should make it easier for Apple to update with new components on a regular basis. They’re also working on Apple-branded pro displays to go with them.

I also have not-so-great news:

These next-gen Mac Pros and pro displays “will not ship this year”. (I hope that means “next year”, but all Apple said was “not this year”.) In the meantime, Apple is today releasing meager speed-bump updates to the existing Mac Pros. The $2999 model goes from 4 Xeon CPU cores to 6, and from dual AMD G300 GPUs to dual G500 GPUs. The $3999 model goes from 6 CPU cores to 8, and from dual D500 GPUs to dual D800 GPUs. Nothing else is changing, including the ports. No USB-C, no Thunderbolt 3 (and so no support for the LG UltraFine 5K display).

I’m not a Mac Pro user, but I’m excited about this nonetheless.

Now the Apple-branded pro displays I am interested in.

Over at The Verge, Dan Seifert has a interesting look into Samsung and their goals behind the new S8:

“We have a dream to overcome Apple.”

With that simple, obvious statement, the air was sucked out of the large conference room in Samsung’s Suwon, South Korea, headquarters before the company even had a chance to show me the device I flew halfway across the world to see. It’s not often that you hear someone at Samsung actually verbalize the unsaid motivation for many of the company’s products — most executives won’t even mention Apple by name. Yet here was the company’s vice president of product strategy just blurting it out to a small group of journalists.

It seems marketshare isn’t always enough and doesn’t always make you feel like the best. It was only in Q4 2016 that Apple regained the #1 spot in market share. Before this past Q4 Samsung had been the reigning champ.

One of the S8’s flagship features is their new AI ‘bright sidekick’, Bixby:

It’s a smart play: Samsung knows it can’t compete with Google, Microsoft, Amazon, and others when it comes to raw machine learning power and putting vast amounts of information at your fingertips, so it’s using Bixby to solve a simpler task, one that those companies have largely ignored. Bixby isn’t going to try to be the everything-assistant. Instead, it will be that “bright sidekick” that complements those other services. It’s a new user interface, not a new way to ask how tall the Eiffel Tower is.

Wow, less capable than Siri and ‘Ok, Google’. Sounds like a must-have feature!

Seifert had a nagging thought that quelled his optimism for the S8:

As I watched brand-new S8 phones get bolted together on Samsung’s new production line in the Gumi factory, it was obvious that the company has a plan for designing great hardware in the wake of the Note 7 fiasco. But as much as I knew that the devices coming off that factory line would have amazing hardware and eye-catching design, I couldn’t escape a nagging thought.

I realized that there’s a thing that many pro users do when they get their hands on a new Samsung smartphone: they immediately disable as many of Samsung’s own apps and services as possible and replace them with Google’s versions. The appreciation for Samsung’s design and hardware rarely extends to its software efforts.

Samsung makes Android phones, so the only way (outside of hardware) they can distinguish themselves from all the other Android phone makers is to make a unique software experience and people are disabling their software features.

Ouch.

Good luck with that dream, Samsung.

*the title of this piece was borrowed from George Carlin