Hillary

Armin Vit on Hillary Clinton’s new campaign identity:

When considering the range of work for the Obama campaign — from Andy Keene’s logo (done as part of Sol Sender’s team), to Scott Thomas’ applications, to Shepard Fairey’s plagiarized poster — we see room for creativity within a managed system. But so far, for Hillary, all I’ve seen are missed opportunities. All the arrow applications are flat and simplistic. A pointing finger rather than a metaphor for progress. A visual tic rather than a passionate call for action.

Vit sees a missed opportunity to take cues from legendary graphic designer Lester Beall:

Which is a shame. Because within those two blue bars and red arrow lies a connection to a powerful and authentic visual language that comes from a pivotal moment in history: Depression America and the WPA.

In 1935, during the depths of the Great Depression, President Franklin Delano Roosevelt used the Emergency Relief Appropriation Act to create the Works Progress Administration, an ambitious agency which employed thousands of unemployed people for numerous infrastructure projects. One of these projects was the Rural Electrification Administration, whose charter was to bring electricity to rural areas that had yet to be wired.

At the time, only 10 percent of rural households had electricity. And while to us electricity is a basic need, in 1935 that concept needed some convincing. Enter Lester Beall, a well-respected New York graphic designer who received the commission to help promote the project.

Image is everything.

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Identity

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“Having ideas is not the same thing as being creative.”

Kevin Ashton is calling bullshit on brainstorming:

Claims about the success of brainstorming rest on easily tested assumptions. One assumption is that groups produce more ideas than individuals. Researchers in Minnesota tested this with scientists and advertising executives from the 3M Company. Half the subjects worked in groups of four. The other half worked alone, and then their results were randomly combined as if they had worked in a group, with duplicate ideas counted only once. In every case, four people working individually generated between 30 to 40 percent more ideas than four people working in a group. Their results were of a higher quality, too: independent judges assessed the work and found that the individuals produced better ideas than the groups.

Follow-up research tested whether larger groups performed any better. In one study, 168 people were either divided into teams of five, seven, or nine or asked to work individually. The research confirmed that working individually is more productive than working in groups. It also showed that productivity decreases as group size increases. The conclusion: “Group brainstorming, over a wide range of group sizes, inhibits rather than facilitates creative thinking.” The groups produced fewer and worse results because they were more likely to get fixated on one idea and because, despite all exhortations to the contrary, some members felt inhibited and refrained from full participation.

I concur with this based on 15 years in the design and advertising industries.

In brainstorming sesssions—as in life—there’s a couple of winners and a whole lot of losers.

“I don’t think about what I wear.”

Art director Matilda Kahl wears the same thing to work every day:

To state the obvious, a work uniform is not an original idea. There’s a group of people that have embraced this way of dressing for years—they call it a suit. For men, it’s a very common approach, even mandatory in most professions. Nevertheless, I received a lot of mixed reactions for usurping this idea for myself. Immediately, people started asking for a motive behind my new look: “Why do you do this? Is it a bet?” When I get those questions I can’t help but retort, “Have you ever set up a bill for online auto-pay? Did it feel good to have one less thing to deal with every month?”

I’ve started on this path too.

I creative direct and art direct all day. When I get up in the morning the less I have to think creatively about what I wear, the better for my brain.

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Clothing, Philosophy

“The narrative is a bug, not a feature.”

One reason we easily dismiss the astonishing things computers can do is that we know that they don’t carry around a narrative, a play by play, the noise in their head that’s actually (in our view) ‘intelligence.’

It turns out, though, that the narrative is a bug, not a feature. That narrative doesn’t help us perform better, it actually makes us less intelligent. Any athlete or world-class performer (in debate, dance or dungeonmastering) will tell you that they do their best work when they are so engaged that the narrative disappears.

Seth Godin

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Technology

“I can feel Van Patten and Bryce admiring the Apple Watch. Then Van Patten tells me Paul Allen has one. He says the yellow gold suits Allen’s coloring. I start to sweat.”

I’m trying to enjoy my new Apple Watch Edition but Evelyn, my so-called fiancée, keeps buzzing me with Facebook messages. Something about Terry Richardson.

I focus on the black leather, the 18-carat yellow gold, the way it looks on my tanned wrist. I appreciate that it is wipe clean. I ask Siri to dictate a message: Paul Allen is out of town for a few days. Siri, I say, play Sussudio.

I live in New York by Gehry on 8 Spruce Street on the 35th floor. My name is Patrick Bateman. I’m 27 years old. I believe in taking care of myself, a balanced diet and a rigorous exercise routine.

Mic Wright channeling Patrick Bateman

Flat Tires

I don’t understand how the fuck people think it’s ok to release smart watches with cut off screens?

First was the Moto 360 (aka the Moto “270”).

Now the Alcatel OneTouch:

The chopped screen ruins an otherwise (seemingly) solid hardware design.

And don’t give me the bullshit excuse that they did that to “make room for hardware components.”

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Product